TERA HURFF
Marketing | Events | Visual Merchandising
LATEST PROJECTS
01
Visual Merchandising Portfolio
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As a visual merchandising intern I had the oppostunity to get hands on experience for numerous projects including CAD assortments, in-store merchandise flips at key accounts such as Jacks Surf Shop and Macys, and worked with a team to plan and execute seasonal events such as the summer Roxy Clinic
02
Mockingjay P1 integrated marketing and promotion campaign
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Developed an integrated marketing and promotions campaign for the release of Lions Gate’s Mocking jay Part 1 DVD and Blu-ray. The project detailed integrated marketing, sales promotions, point of purchase displays, interactive POP displays, publicity/special events, partnerships, advertising, licensing/special merchandise, and synergy initiatives
03
Consumer Behavior Research Report for Disneyland Annual Pass Holders
Conducted an in-depth consumer behavior study of Disneyland annual pass holders utilizing a combination of primary and secondary research. Primary research included asking participants to send a collection of photographs, which represented their thoughts/feelings on the topic, followed by in-depth interviews with the consumers.