TERA HURFF
Marketing | Events | Visual Merchandising
Resume
Education
California State University, Long Beach
May 2015
Bachelor of Science in Business Marketing
Work​
Experience​
Marketing and Events Specialist; Jobspring Partners
2015-Present
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Leading local marketing strategies to connect with the greater Orange County tech community
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Coordinating monthly Tech in Motion events- Orange County’s largest tech meet up
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Editing corporate blog content
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Monitor, engage, and create content for local and national social media platforms
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Managing online brand reputation and candidate experience
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Building and maintaining candidate and client relationships
Visual Merchandising Contractor; Pacsun, Inc.
Fall 2015
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Strategically planning and mapping store presentations within top performing stores
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Developing seasonal set execution and mapping training guide
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Contributing in creation of materials and content for national training confrence for visual merchandising
Marketing-Visuals Intern; Pacsun, Inc.
Summer 2015
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Prepared floor maps for flagship stores
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Developed and assisted in creation of product and mannequin displays
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Contributed and assisted with contents of the Visual Standards Guide
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Collaborated cross functionally with several departments
Visual Merchandising Intern; Quiksilver, Inc.
​Spring 2015
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Assisted with seasonal flips at key accounts
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Developed merchandising directives and CAD delivery assortment plans
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Prepared and set up visuals for sales meetings, representatives showrooms, and trade shows
Digital Marketing Consultant
Spring 2015
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Developed and implemented digital marketing plans for The Brick house on Main and The Wild Crab
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Increased brand awareness and engagement
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Oversaw reputation managemen
Sales Associate-Campus Store; Quiksilver, Inc.
​2014 - 2015
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Provided excellent customer service
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Streamlined store appearance and visual merchandising standards
Independent Consultant; Scentsy, Inc.
​2010 - 2014
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Owned and managed personal business
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Regulated and organized stock and inventory
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Developed displays, events, and marketing
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Established and maintained clientele
Manager; Bonded Cleaners
​2009 - 2013
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Demonstrated leadership to staff
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Supervised daily operations
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Emphasized superior customer service
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Executed daily business procedures in a timely manner to improve loss prevention
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Improved and prepared scheduling to accommodate staff request
Activities
CSULB surf club
2013
American Marketing Association
2014